Paul Berard Photography: Home
Storefront

One night, well after closing, Zak and I were downtown Vancouver and discovered an open door to the Bentall Centre and subsequently the mall tunnels. I took this shot for the contrast between the mannequins and the duratran poster. If you have a face, you don't have to show the body and if you have a body, well, why have a head? Simple, effective marketing, but a complex and troubling image. And to anyone who suggests that I targetted this company...visit your mall. Take a look at nearly any clothing store.

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